The Reason Many People Keep Failing: Because They Expect Perfection

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Key Takeaways Perfectionism is a cultural trap, not a sign of high standards. Fear of failure is deeply embedded in homes, schools, and society.** Mistakes are punished, not embraced as learning or feedback—so people stop trying. Growth begins when you separate your worth from your outcomes. To win, fail forward—consistently, intentionally, and without shame.        You weren’t raised to grow—you were raised to impress. From your first red-ink correction in primary school or kindergarten, the message was clear: mistakes are shameful.   Success must be flawless. Effort means nothing if it’s not perfect. So you grew up terrified of trying unless you're guaranteed to win. You don’t experiment. You don’t stretch. You don’t launch. Because what if you flop? But what if the real trap isn’t failure—it’s the fear keeping you stuck? Perfectionism isn’t ambition—it’s a cage built by culture, family, and fear.  In Nigeria and many developing nations, the ...

Lessons from successful entrepreneurs: Taking a page from Bukunmi Adeaga-Ilori’s (Kiekie) Playbook

GZU’s Entrepreneur of the Month:
March 2025 Edition:
Bukunmi Adeaga-Ilori (Kiekie)

    Welcome to our Entrepreneur of the Month series, where we dive into the stories of trailblazing entrepreneurs and unpack the lessons they offer.

This month, we’re spotlighting Kiekie—the Nigerian creative powerhouse, comedian, actress, and businesswoman who’s taken the entertainment and fashion world by storm.
Whether you’re an aspiring entrepreneur or looking to level up your financial game, Kiekie’s journey is packed with insights to inspire you. Here’s what we can learn from her success:

1. Embrace Versatility and Confidence
Kiekie’s journey proves that confidence is currency. She didn’t stay in one lane—comedy opened doors, but she boldly stepped into acting, hosting, and fashion.
Don’t limit yourself. 

Every skill is a stepping stone, and every room you walk into is an opportunity—own it. Because confidence isn’t just about charisma—it’s currency. The way you carry yourself can open more doors than talent alone.

2. Diversify Your Income Streams
In interviews, Kiekie has hinted at the importance of not relying on one paycheck. From her skits to brand partnerships and her clothing line, she’s built multiple revenue streams.

 Financial stability comes from diversification. Don’t put all your eggs in one basket—whether it’s a side hustle, investments, or a passion project, create systems that keep the money flowing.

3. Leverage Your Personal Brand
Kiekie’s business savviness shines in how she’s turned her vibrant personality into a marketable brand.
Her humor and relatability aren’t just for laughs—they’re tools that connect her to fans and customers alike.
 
       Build a business around what makes you unique. Use social media to tell your story (she’s a pro on Instagram!), engage your audience, and turn followers into buyers. Authenticity sells—literally.

4. Consistency Beats Talent
Kiekie’s relentless work ethic is no secret. She’s shared how she juggles her packed schedule—filming, designing, and still showing up for her audience. Her habit of staying consistent, even when the spotlight dims, is a game-changer.

Success isn’t about one viral moment; it’s about showing up every day. Start small, but don’t stop. Whether it’s posting content or refining your craft, repetition builds empires.



            Kiekie’s story is proof that entrepreneurship isn’t just about money—it’s about mindset, strategy, and habits that align with your goals.
   What’s your biggest takeaway from Kiekie’s journey? Drop it in the comments, and Next month, we’ll spotlight another entrepreneur breaking boundaries—stay tuned!

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